Premium Branded Merchandise

The Brief

Delivered on behalf of an American communications and event marketing agency, through their EMEA producer in the Netherlands. The project required a premium brand of ski goggles the recipients would recognise, for a remote corporate event. The deliverables needed to be custom-branded, delivered on schedule, and managed to a tight budget for high-profile recipients. A straightforward brief, apart from the timing, which fell at the end of the ski season and carried immediate supply risks.

Obtaining Stock

Securing winter sports hardware outside the standard buying season meant navigating a depleted European supply chain.

Multiple Suppliers: Because the project launched at the tail end of the winter season, market stock had thinned dramatically. No single distributor held the volume required. Substituting a lower tier or unbranded product would have dropped the quality, so we tracked down and consolidated identical Bollé stock from multiple independent suppliers to make up the full quantity, ensuring brand and model consistency across the whole batch.

Overseas Supplier Set Up: Because the agency is American, we went through their international vendor onboarding before a single order could be placed, and had the paperwork submitted and cleared within the schedule.

Completing the Gift: To turn the hardware into a complete gift, we sourced matching goggle bags and snoods and branded both. We proposed it inside the existing budget and the client accepted, so the gift went out noticeably more generous at no extra cost.

Recyclable Packaging: As every gift was being dispatched directly to the recipient's address, we presented each one in a branded cardboard mailer box that could be put into household recycling.

Operations & Issue Resolution

With fragmented supply lines and a fixed event date, assembly and branding required strict quality control.

Batch Consistency: Sourcing from multiple suppliers introduced the risk of variations in product packaging. Every batch received was crosschecked to ensure consistency across the lot.

Fast-Tracked Branding: With a fixed event date and stock landing from several suppliers, we fast tracked the branding so every component met the assembly deadline and dispatched on time.

Finishing Details: We removed the price tags from every pair of Bollé goggles and left the brand tags in place, so each gift arrived with the feel of a brand new product.

The Outcome

The campaign was delivered on time, inside the budget, and to brand standard. By proactively managing the supply chain scarcity and expanding the inventory list, we delivered a finished gift package that was more robust and complete than the initial brief requested.